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Media

 

Lebanon is home to one of the most noteworthy Media industries in the Middle East. The Lebanese media sector is highly developed and consists of varied industries including television broadcasting, advertising services, audiovisual production, publishing, music production as well as new emerging markets such as Digital media. The industry is a major contributor to the Lebanese economy.

 

KEY FACT FIGURES:


  • The Media Industry accounted for nearly 4.75% of Lebanese GDP in 2013 and generated an added value generated of around 55.3%.
  • The Media Sector comprises more than 450 companies and employ around 4.5% of the Lebanese labor force.
  • Lebanon heads the advertising community in the Levant with a total spending of USD 463 million. It also has the highest contribution of creative industries to the national GDP in the MENA.
  • The Media Industry spans across several fields: Television Broadcasting, Advertising, Production & Post Production, Digital Media, Publishing and Music.

 

COMPETITIVE ADVANTAGES:


  • Lebanon is a source of talent to the entire Arab region that is both highly skilled and cost competitive:
    • Every year, some 250 students are estimated to graduate with a degree in audiovisual arts. Specialized universities and faculties ensure these students are fit to meet the market requirements,
    • Six Lebanese universities offer courses in film production or audiovisual arts,
    • Workers are not only highly skilled with average wages usually 50%-60% lower than in GCC countries. Compared to the Gulf region, the Lebanese workforce is very cost efficient to investors in the field of advertising,
  • Access to a large Middle Eastern market:
    • Total household media consumption in the Middle East is considerably higher than in most developed markets, including the US, Japan, and European countries, with an average annual growth rate of 22.9%,
    • The market continues to be highly promising with a youthful population ensuring a continued rise in demand; 24.02% of the Lebanese population is under the age of 15 and 42.4% falls under the age of 24.  Similarly, at the regional level, 52 % of the population in the Arab world is aged 25 and less,
  • Liberal media sector: The country has the most liberal media sector in the Middle East, with minimal to no restrictions on broadcasting and publishing activities. In the MENA region, Lebanon is one out of only three countries   to be classified as partially free and it is ranked the second highest in terms of Press Freedom Index.
  • Diverse geography: Lebanon’s diverse geographic scene is considered very adequate for filming and production, facilitated with the presence of 250 days of sunlight, offering weather conditions and geographic areas adequate for shooting, and with diverse locations.
  • Adequate legal framework: The Lebanese government has persistently spearheaded efforts to modernize media laws while playing an active role in enforcing intellectual property rights and regulations.
Media Fact Book 2015
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